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AT&T INC (T) 26.02 -$0.09 (-0.34%) 05:05AM (15 mins delay)

AT&T Sues Verizon Over 'Misleading' Map Ad

Nov 04, 2009 - 8:49 AM EST

Sam Diaz submits:

AT&T (T) has filed a lawsuit against Verizon Wireless (VZ) over those “There’s a map for that” commercials - but not because AT&T is disputing the accuracy of those 3G coverage maps. (PDF of complaint) Nope, AT&T thinks that consumers are too dumb to differentiate between 3G and non-3G coverage and it wants those maps changed - specifically, the colors. (Techmeme)

The Verizon map is largely covered by red, meant to represent its 3G coverage areas. The AT&T map, by contrast, is sparsely covered by blue - meant to represent its 3G coverage - and has vast sections of the nation covered in white, representing areas without 3G coverage.

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Source: Seeking Alpha (Nov 04, 2009 - 8:49 AM EST)