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Nov 04, 2009 - 10:27 AM EST
The wireless phone service war is headed to court. AT&T announced last night it is suing Verizon Wireless over its Theres a Map for That ads regarding 3G network coverage. AT&Ts suit, filed in the US District Court for the Northern District of Georgia, alleges the exclusive carrier for iPhone wireless service has suffered irreparable harm as a result of the TV ads, and seeks a permanent injunction. The ads show a US map highlighted in red for areas of Verizon Wireless 3G, high-speed data network coverage, and in then blue, presumably for AT&Ts coverage area, which shows fewer highlighted areas, along with the words If you want to know why some people have spotty 3G coverage, theres a map for that, too. The ad, of course, mocks Apples (AAPL) iPhone commercials that have the motto Theres an app for that. Verizon did add a clarification at the end of the commercial, after initial complaints from AT&T, that voice and data service is available outside 3G coverage areas, but that apparently was not enough for AT&T. Verizon says the suit is without merit. For MarketNewsVideo.com, I'm Sayoko Murase.Source: Market News Video (Nov 04, 2009 - 10:27 AM EST)
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