AEA will go UP
$3.00 on 11/17/08
$3.55 (-78.38% from time of market call)
$4.10 (-75.03%) on 4/24/09
As time gets harder, the more lower income people will need to get cash. With credit market's drying up - Advance America will be able to capitalize on desperation for cash now.
Obviously, this might also hurt them as people begin to lose jobs, and do not have the money to pay back.
If you look at their balance sheet though, they have consistently turned profit per share, though steadily falling over the past few years, and they pay a dividend.
Of course in desperate times, dividends tend to be cut - but it's worth looking into. Pay close attention to this up coming earnings in a week and a half, and see how they did.
Their balance sheet looks decent to me, they pay dividends, there debt is less than their assests, and the potential here during tough times is expotential in my personal opinion.
Do your own due dilligence - and tread lightly.. .but at least take a look.