Oct. 20, 2009 (Business Wire) -- The popular affinity travel and cruise company Sixthman has launched its own Internet TV channel, Sixthman TV. The online video player features a variety of content, including highlights from musical performances, video messages from artists to their fans, previews of upcoming themed cruises and humorous skits.
Every Friday, Sixthman posts a new video created and filmed by staff members to show passengers, vendors, partners and performers a behind-the-scenes look at the Sixthman offices – with a twist. Recent favorites include one that gives tips on how to act when cruise-goers bump into one of their favorite headliners on a cruise, and one which provides a peek at the recent local Junior Achievement’s job-shadowing visit. On Friday, October 16, Sixthman.tv launched a video of Carnival Cruise Lines executives being entertained (and entertaining!) at Sixthman headquarters. The humorous videos are not just for laughs, but also offer a unique approach to marketing the Sixthman brand.
Atlanta-based Sixthman, founded in 2001 and led by industry leader Andy Levine, has made a name for itself by bringing together passionate music fans and artists into exclusive, interactive, and intimate settings. Sixthman has delivered experiences aboard cruise ships for more than 30,000 fans of artists such as John Mayer, Lyle Lovett, Emmylou Harris, Lynyrd Skynyrd, Kid Rock, and Sister Hazel.
“We wanted the ability to add an engaging video platform to our site as a way to extend the entertainment experience,” said Andy Levine. “Sixthman TV gives us another way to connect with our customers and gives them a chance to share their favorite videos from the cruises with their friends. We also plan to expand the use of the channel in the coming months, further harnessing the power of video with our community.”
Atlanta-based Endavo Media supplied the online video platform and provides media management systems so the Sixthman staff can easily upload new videos. Sixthman is using Endavo Media’s Internet TV Platform to deliver online programming through a branded video player with interactive features including share and link.
“Sixthman has long been a leader in affinity travel, and now with Endavo Media’s Platform, its themed cruises will be more interactive than ever before,” said Peter Contardo, EVP and chief marketing officer for Endavo Media. “From on-demand videos to live broadcasts to social media features, our Platform helps our clients create engaging online communities to build their brands and grow their revenue — even while on the high seas.”
About Sixthman:
Sixthman, LLC, headquartered in Atlanta, Georgia, focuses on creating, marketing and commercially developing musically-driven lifestyle events with an emphasis on themed cruises. Founded and formed in 2001 and led by industry leader Andy Levine, Sixthman has rapidly captured market share in the affinity travel industry. Sixthman focuses on harnessing the music, ideas and energy of communities to pioneer an experience of a lifetime. By partnering with fan oriented artists like John Mayer, Barenaked Ladies, Sister Hazel and Lyle Lovett and brands such as VH1, Graceland, AirTran Airways, Hertz and American Express, Sixthman is able to attract passionate music fans to new destinations. For more information, visit www.sixthman.net.
About Endavo Media:
Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Endavo Media was founded in 2004 and is headquartered in Atlanta. Endavo Media is a privately held company. Visit www.endavomedia.com for more information.
