Oct. 8, 2009 (United Press International) -- Panera Bread (NASDAQ:PNRA) bosses said the company took down a billboard promoting two locations in Boynton Beach, Fla., because "Boynton" was misspelled twice on the ad.
Nicky Tesser, a marketing director with Panera Bread, said the billboard alongside southbound Interstate 95 in Palm Beach County was put up Tuesday and taken down Wednesday morning after commuters informed officials of the repeated typo, which misspelled the name of the city as "Boyton Beach," the Palm Beach (Fla.) Post reported Thursday.
Tesser said the company is planning to have a corrected version of the billboard put up by next week. She said the company is adding billboards in the area as part of a new marketing campaign.
