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Oct 29, 2009 - 4:33 PM EDT
Chris Krasowski submits:Google Navigator, a seemingly natural extension of existing Google Maps technology that's found on smart-phone platforms like the iPhone and Android, has GPS company investors running for the hills.
The issue isn't that the technology from Google (GOOG) is significantly better; it does look very good and would be a formidable competitor. The issue is Google's affinity to price all-things-Internet at $0. Considering Navigation subscriptions run in the $100s of dollars/year, not to mention the cost of the units themselves, how many GPS users would turn to something else from, for now, trusted Google at zero cost that works on their existing cellular phone? I'd bet many, and the market is betting that way too. Gizmodo (Link), the technology blog, has an informed quick review of Google's entry into the Navigation business.
Source: Seeking Alpha (Oct 29, 2009 - 4:33 PM EDT)
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