GOOGLE INC A (GOOG) 569.96 -$3.03 (-0.53%) 01:13AM (15 mins delay)

Google (GOOG) has made quite a splash today with the announcement that the new Motorola (MOT) Droid will incorporate free turn by turn navigation capabilities. The real-time mapping application will be available on Android 2.0 phones, with the first of which being the Droid which will be released Nov. 6th on the Verizon (VZ) network.

This free mapping and navigation service creates some serious competition to personal navigation device makers such as Garmin (GRMN) and TomTom (TMOAF.PK). Both PND makers started the day lower after TomTom reported revenue dropped 15% in the quarter and average selling price dropped to EUR99 (EUR10 lower than expectations). Furthermore, the Dutch company declined from issuing holiday sales guidance because it was difficult to predict in this environment.