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GOOGLE INC A (GOOG) 569.96 -$3.03 (-0.53%) 01:53AM (15 mins delay)

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Google's Behavioral Targeting: A Bust?

Oct 30, 2009 - 1:31 PM EDT

Erick Schonfeld submits:

For advertisers on the Web, behavioral targeting is held out as the nirvana they’ve been waiting for: the ability to show ads only to those people most likely to be interested in them based on their past behavior. The growth of this type of ad targeting also raises a host of privacy concerns, but setting those aside for a second, do these ads even work? Do they perform better than regular ads? If they did, you’d expect advertisers to pay more for them and for Website publishers to be flocking to them.

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Source: Seeking Alpha (Oct 30, 2009 - 1:31 PM EDT)