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Growth in Local Online Advertising Expected to Slow

Nov 06, 2009 - 1:07 PM EST

Marketing Charts submits:

Though this year has been dismal for advertising overall, local online advertising is expected to hit $14.2 billion by year’s end, a 12% increase over 2008, according to a report and five-year forecast from Borrell Associates.

Despite this growth, however, Borrell predicts that things will get tougher in 2010, when local online sales will hit only $14.9 billion, or 5% higher than 2009 figures. This slowdown will likely occur because the market is approaching saturation and "the wave many locally focused media companies have been riding for the past several years has peaked,” the report said.

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Source: Seeking Alpha (Nov 06, 2009 - 1:07 PM EST)