ELY: New technology puts Callaway ahead of the field

Callaway is the new premier leader in golf equipment. Many big name professionals such as Phil Mickelson and Ernie Els have recently made the switch from other leading competitors (Titleist). Other tour players such as Annika Sorenstam and up and coming star Niclas Fasth play Callaway equipment too. At the beginning of 2008 Callaway released a new series of clubs, balls, and apparel. During the west coast swing of the PGA this year, Mickelson was seen with some of the new, innovative technology from Callaway. During this stretch, the new equipment for 2008 proved to be a success for Mickelson and Callawy. He completed the swing with 3 top 10 finishes including a 1st and 2nd place finish. With the success and new found popularity of the '08 product line (and their existing products), sales should and the value of this company should definitely be on the rise.