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Piper Jaffray: Teen Retail Spending Shows Slight Rebound

Oct 08, 2009 - 6:58 PM EDT

Marketing Charts submits:

Total US teen spending on fashion-related items increased by 2% on a year-over-year basis and 6% sequentially, according to the fall 2009 “Taking Stock With Teens” survey from Piper Jaffray, which was conducted both in American schools and online. This increase represents a notable improvement from the 14% decline reported this spring.

Results from the 18th semi-annual study, which provides insight into the purchasing behavior and brand preferences among teens, indicate that young women’s spending in the junior apparel category has increased 7%, though it has decreased 1% for footwear and 10% for accessories.


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Source: Seeking Alpha (Oct 08, 2009 - 6:58 PM EDT)



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