SIRI will go UP
$0.45 on 6/04/09
$0.63 (375.11% from time of market call)
In agreeance with the opinions of others, Sirus is tied into the automotive world like a glove relies on a hand to fill it out. However, this is a good time for Sirus to push into a more household market. True, the days of listening to the radio as a household are gone, but we still need background music in our offices, our rooms, and our kitchens as well as our cars. HD Radio isn't all it's cracked up to be (depending on the area you live in the results will vary), regular radio isn't cutting it these days, and Sirius should aim themselves at the home market more aggressively.
They should start by alerting people that they already offer Sirius and XM radio for free with Satellite providers Dish Network and Direct TV (respectively), and they should start getting people to sample their wares on there. Once the public sees the advantages and the perks of Sirius XM radio, they'll be hooked. (I've seen it and experienced it first hand.)
One last bit: I believe it would be prudent if they resurrect the XM walkman idea they had on the market a while ago. If they offer an affordable unit that'll allow maximum portability and compatability with home units, then they should have no problem starting to build a niche for themselves in the home market. (Especially with people staying home more often.)
Basically, Sirius XM needs to distance themselves from being "just" a car radio toy, and put themselves in the households of the masses. This isn't going to be a skyrocket stock, but in the long game this might just pay off.
They should also look at partnering with cellphone companies so
they can offer their wares on the phones that people use everyday.
Even Apple iPods could be an avenue to pursue as it allows people
to sync with their computers and play in iTunes.