PGR: Sometimes the dulliest industries are the best.

Somewhat of a safety net, yet a vital investment to a long term invester, the insurance field should be a pillar of any serious investor's portfolio. PGR has had a 95, 548% growth over the last 30 years compared to the S&P's 1,230%. The insurance industry is stuck in a soft market right now, claiming that it would take another 2 Katrina's and one more California widfire to get back to a hard market. What does this mean for an investor? Being in the industry, it basically means that Competition is fierce when it comes to premium, progressive has had the most innovate ways of dropping their rates and still maintaining profitable business. The National economic forecast for the insurance industry has come out saying that the industry's clients are seeking quick, cheap service; straying from what agencies strive for. The client no longer depends on a healthy relationship between themselves and thier agent, rather a automated digital service that is self sufficent. Progressive covers both ends of the spectrum offering the best internet service, while still being carried int he independent agency offices.