Finally - A Way to Get Your "Facebook Addicted" Kids to Earn a Few Extra Dollars This Summer

Social Networking Site for Virtual Investing Offers Great Way for Kids to Learn about Investing in a Real-world Environment, With No Financial Risk

BOSTON, MA, May 1, 2008 – UpDown.com, the leader in social networking for virtual investing, today announced a new way for parents to get their “Facebook Addicted” kids to earn a few extra dollars while learning about investing with no financial risk. UpDown.com offers kids a fun, informative and social environment in which they can learn about investing, connect with friends and earn money.

Dubbed by mainstream media outlets as “fantasy football meets the trading floor,” UpDown.com was launched by three Harvard entrepreneurs last fall and has grown 400% since January 2008, with over 50,000 current registered members.

UpDown.com is the only free investment platform that allows members to earn money with zero risk of financial loss. In addition to giving members $1,000,000 in virtual money to invest, UpDown.com provides a platform for investors to improve their skills through collaboration, competition and aggregated wisdom.

“UpDown.com is a great site for kids to learn about the stock market in a real-world environment without any financial risk,” said Michael Reich, CEO & co-founder of UpDown.com. “Most teenagers and young adults don’t realize the power of proper investing and will lose out because of fear and lack of knowledge. If we teach children at a young age to embrace their financial futures, it can mean the difference between retiring wealthy or not.”

He continues, “For example, if I’m in my teens or early twenties and put $10k in a CD returning 3%/yr, after 25 years, I would retire with $20k. If I invest $10k in the stock market which has averaged a return of 8% per year, after 25 years, I would retire with $80k. If UpDown.com members leverage the knowledge they have gained on the site, they could perform a little better and earn 11% per year, after 25 years, they would retire with $160k on a $10k investment.”

For more information, visit http://www.updown.com.

About UpDown.com

UpDown.com is the leading social platform for virtual investing. In addition to giving members $1,000,000 in virtual money to invest, UpDown.com provides a platform for investors to improve their skills through collaboration, competition and aggregated wisdom. Described by major media outlets as “fantasy football meets the trading floor,” UpDown.com is the only free investment platform that allows members to earn money with zero risk of financial loss. Founded by three Harvard entrepreneurs, UpDown.com is a privately held, privately funded company headquartered in Cambridge, Massachusetts. For more information, visit www.updown.com.