UpDown.com Selects InvestingChannel, Inc. as its Exclusive Ad Network

Social Networking Site for Virtual Investing Partners with Leading Financial Media Network

BOSTON, MA, May 5, 2008 – UpDown.com, the leader in social networking for virtual investing, today announced a strategic advertising partnership with InvestingChannel, Inc., a financial media network that connects marketers to financial minds. As part of the agreement, InvestingChannel is exclusively representing UpDown.com’s advertising inventory.

“InvestingChannel allows UpDown.com to align our content with the most respected and targeted financial advertisers and publishers in the industry,” said Michael Reich, CEO and co-founder. “We view this partnership as an integral part of our community development strategy and we look forward to leveraging InvestingChannel’s unparalleled experience in the online advertising and investing industry and expansive audience of affluent and educated investors to expand our business and community of passionate investors.”

“By eliminating the time-intensive and cost-prohibitive process of managing advertising campaigns across the ‘long tail’ of the Internet, InvestingChannel provides companies like UpDown.com with a customized and full-service advertising solution that makes the most sense for them,” said Nikesh Desai, InvestingChannel’s founder.

InvestingChannel provides advertisers across the financial and non-financial spectrum with a fast and easy method of reaching targeted audiences with a single online media buy that delivers comprehensive campaign management. Fully transparent, InvestingChannel gives publishers complete control over which advertisers run on their website, while letting advertisers see and optimize across all websites where their ads appear.

For more information, visit http://www.updown.com.