UpDown.com Surpasses 50,000 Members

Social Network for Investing Enjoys Steady Growth and High Engagement

BOSTON, Mass., May 21, 2008 – UpDown.com, the leading social networking site for virtual investing, today announced that it has surpassed 50,000 members—validating its position as the leading social networking site for virtual investing. Membership on UpDown.com has increased drastically since its launch in September 2007, with a 400% increase since January of 2008, making it one of the fastest growing investment sites online.

UpDown.com’s CEO and Founder, Michael Reich, attributes the rapid growth of the site to a combination of factors, including increased interest from the younger generation of investors to embrace their financial futures by becoming more educated about the stock market without the financial risk.”

“Moreover, UpDown.com provides a social networking component so members can share insight and connect with friends on the site, adds Reich.”

In addition to surpassing the 50,000 member mark, UpDown.com has enhanced the site with several new features, including a new contest feature and improved trading interface, both of which will be released shortly.

Dubbed by mainstream media outlets as “fantasy football meets the trading floor,” UpDown.com was launched by three Harvard entrepreneurs last fall and currently has over 50,000 registered members.

UpDown.com is the only free investment platform that allows members to earn money with zero risk of financial loss. In addition to giving members $1,000,000 in virtual money to invest, UpDown.com provides a platform for investors to improve their skills through collaboration, competition and aggregated wisdom.

To learn more about UpDown.com go to www.updown.com.