Joe Ranft Joins UpDown.com as VP of Product

Brings User Experience Expertise from Financial Powerhouse Fidelity Investments

BOSTON, MA, August 19, 2008 –UpDown.com, the leading social platform for virtual investing, today announced that Joe Ranft has been named Vice President of Product. A former executive at Fidelity Investments, Ranft brings his vast experience in the online financial space to UpDown.com, where he will oversee UpDown’s product definition, design, and user experience.

“Joe’s expertise in site design and usability coupled with his understanding of the financial industry make him a perfect addition to our management team.” said Michael Reich, CEO of UpDown.com. “He will play an instrumental role in propelling the growth of the UpDown.com community.”

“UpDown.com is a thriving internet business with a highly engaging virtual investing platform.” said Joe Ranft. “By offering users a completely unique virtual investing experience, UpDown is doing what no other company in this space is doing. I am looking forward to contributing to the continued success of this innovative organization.”

UpDown.com is the only free investment platform that allows members to earn money with zero risk of financial loss. The stock market game lets members learn the ins and outs of Wall Street by giving members $1,000,000 in virtual money to invest. UpDown.com provides a platform for investors to improve their skills through collaboration, competition and aggregated wisdom – including stock tips from other members.

Dubbed by mainstream media outlets as “fantasy football meets the trading floor,” UpDown.com was launched by three Harvard entrepreneurs last fall and has grown 500% since January 2008, with over 70,000 current registered members.

To learn more about UpDown.com go to www.updown.com.